ICI Dulux Matt Enamel — Solvent-Based Matt Finish in Karachi
ICI Dulux Matt Enamel is a high-quality solvent-based super matt finish suitable for all types of interior wood, metal, and masonry surfaces. Available at Saify Paint House, your authorized ICI Dulux Paints dealer in Karachi since 1999, its excellent resistance to steam and moisture makes it particularly well suited to kitchens and bathrooms.
The solvent-based formulation delivers a harder, tighter film than water-based matt emulsion, combining genuine durability with a refined non-reflective appearance across three different substrate types.
Why Solvent-Based Matt for Wet Areas
Most matt finishes are water-based emulsions, and on an ordinary bedroom wall they work well. Where they struggle is anywhere that gets wet, steamy, or scrubbed regularly.
Kitchens and bathrooms are the clearest case. Steam condenses on walls and ceilings daily. Splashes happen constantly. Surfaces need wiping down often. A porous emulsion film absorbs that moisture, softens over time, and eventually blisters or grows mould at the edges.
Solvent-based chemistry changes the equation. The film cures by oxidation into something harder and considerably less permeable, which is what gives this product its resistance to steam and moisture. It tolerates repeated cleaning without burnishing into the shiny patches that ruin cheap matt paint, and it holds up in the conditions that defeat ordinary emulsion.
The three-substrate capability is the other practical advantage. A kitchen typically involves plastered walls, timber cabinet doors, and metal fittings. One product covering all three simplifies both the work and the ordering, and avoids visible differences in finish where materials meet.
The trade-offs are real: stronger odour during application, mineral turpentine rather than water for clean-up, and a longer recoat interval. In an occupied home those matter, and ICI Dulux Easycare is the more practical water-based alternative for general interior walls.
ICI Dulux is backed by AkzoNobel, a global leader in paints and coatings with over 200 years of innovation. Full technical specifications for this product are available on the official Dulux Pakistan website.
Key Features
- Solvent-based super matt finish — Deep, refined non-reflective surface
- Excellent steam resistance — Formulated for humid, high-moisture areas
- Moisture resistant — Tight film resists water penetration
- Three substrates — Interior wood, metal, and masonry
- Ideal for kitchens and bathrooms — Built for the rooms that defeat emulsion
- Durable film — Cures hard, withstanding handling and cleaning
- Conceals imperfections — Matt surface hides flaws gloss would reveal
- Wide shade range — Extensive Dulux colour selection
Product Data
- Number of coats: 2–3
- Recoat interval: 16 hours between coats
- Finish: Super matt
- Base: Solvent-based
- Cleaning: Mineral turpentine
- Surfaces: Interior wood, metal, and masonry
Recommended Applications
ICI Dulux Matt Enamel suits interior surfaces requiring a durable matt finish:
- Kitchen walls, ceilings, and cabinetry
- Bathrooms and washrooms
- Utility rooms and laundry areas
- Interior woodwork, doors, and frames
- Primed interior metalwork and fittings
- Interior masonry requiring a matt, washable surface
Suitable for properly prepared interior wood, metal, and masonry surfaces.
Surface Preparation & Application
New or bare surfaces: must be clean, dry, and free from all defective or poorly adhering material, dirt, grease, and wax. Rub down with abrasive paper, then prime with an appropriate primer and allow to dry overnight before applying the topcoat.
Previously painted surfaces: must be clean, dry, and free from defective or poorly adhering material, dirt, grease, and wax. Rub down thoroughly with suitable abrasive paper and dust off. Fill all surface defects and cracks with a suitable filler, then rub down smooth and dust off when dry.
Kitchen surfaces need particular attention — accumulated cooking grease is invisible but prevents adhesion entirely. Degrease thoroughly and rinse before painting.
On metal, remove rust back to sound material and apply ICI Dulux Red Oxide Metal Primer before the topcoat. On masonry, fill and level with ICI Dulux Interior Acrylic Putty as needed.
Ensure adequate ventilation during application. Apply 2–3 coats, leaving 16 hours between each. Clean all equipment with mineral turpentine immediately after use. Store in dry conditions and protect from extreme temperatures.
Matt or Gloss Enamel?
Saify Paint House stocks the complete Dulux enamel range.
Matt Enamel is the choice for kitchens, bathrooms, and any interior surface where a contemporary non-reflective finish is wanted alongside genuine moisture resistance.
ICI Dulux Gloss Finish delivers a mirror-like high-gloss surface with outstanding flow — the traditional choice for doors, gates, and grills where maximum shine and washability matter.
ICI Dulux Promise Gloss Enamel is the value gloss option for larger projects. Our team at either DHA store can advise based on your surfaces and rooms.
Buy ICI Dulux Matt Enamel in Karachi
ICI Dulux Matt Enamel is available at both Saify Paint House locations in DHA Karachi — Shop #2, Plot 31-E, 7th Street, Badar Commercial, DHA Phase 5, and Shop #2, Al Raheem Center, Main Gizri, opposite Mubarak Masjid. As an authorized ICI Dulux Paints dealer in Karachi, we stock
