ICI Dulux Easycare — Washable Interior Paint in Karachi
ICI Dulux Easycare is an acrylic water-based paint designed for all interior walls. Available at Saify Paint House, your authorized ICI Dulux Paints dealer in Karachi since 1999, it combines Kidproof+ stain resistance with anti-bacterial Silver Ion technology in a washable, hard-wearing finish.
Formulated for the walls that take the most punishment — children’s rooms, hallways, kitchens, and busy living areas — Easycare is the practical specification for family homes across DHA, Clifton, and greater Karachi.
Why Washability Matters More Than It Sounds
Ordinary emulsion is porous. A handprint, a crayon mark, a splash of juice — the liquid or pigment soaks into the film rather than sitting on it. Wiping smears it or, worse, removes the paint along with the mark. The wall needs repainting.
Kidproof+ technology addresses this directly. The film is formulated to resist stain penetration and to tolerate repeated cleaning without damaging the paint layer beneath. That last part is what distinguishes a genuinely washable paint from one that merely claims to be: many emulsions can be wiped once, but burnish into shiny patches after the third or fourth clean, leaving a wall that looks worse than the stain did.
For a family home this is the difference between repainting a hallway every two years and every eight. On walls at child height — corridors, stairwells, bedroom walls beside beds — it is the single most useful property a paint can have.
The Silver Ion anti-bacterial technology adds a second dimension. It is formulated to inhibit bacterial and viral growth on the painted surface, which has practical relevance in children’s rooms, kitchens, clinics, and schools. In Karachi’s humidity, where warm damp surfaces support microbial growth more readily than in dry climates, that property earns its place.
ICI Dulux is backed by AkzoNobel, a global leader in paints and coatings with over 200 years of innovation. Full technical specifications for this product are available on the official Dulux Pakistan website.
Key Features
- Kidproof+ technology — Robust stain resistance with easy-clean properties
- Cleans without damage — Withstands repeated washing without harming the paint layer
- Silver Ion technology — Inhibits bacterial and viral growth on walls
- Acrylic water-based — Low odour, simple water clean-up
- Durable finish — Built for high-traffic interior areas
- Good coverage — Reliable hiding power across wall areas
- Quick drying — Practical recoating times for working schedules
- Wide shade range — Extensive Dulux colour selection
Recommended Applications
ICI Dulux Easycare suits interior walls where cleaning and durability matter:
- Children’s rooms and play areas
- Hallways, corridors, and staircases
- Kitchens and food preparation spaces
- Living rooms and family areas
- Schools, nurseries, and clinics
- Offices and commercial interiors with high footfall
Performs on properly prepared interior plaster, concrete, masonry, gypsum board, and previously painted surfaces in sound condition.
Surface Preparation & Application
The surface must be clean, dry, fully cured, and free from dust, grease, loose material, and flaking paint. Kitchen walls need particular attention — accumulated cooking grease is invisible but prevents adhesion entirely. Degrease thoroughly and rinse before painting.
New plaster must cure completely before painting. Fill cracks and defects, then sand smooth. ICI Dulux Interior Acrylic Putty is the matching product in the range.
Prime bare and porous surfaces with ICI Dulux Interior Acrylic Primer to control absorption before painting.
Stir thoroughly before use. Apply by brush, roller, or spray, thinning with clean water as directed on the pack, and follow the coat count and drying intervals specified on the label. The stain-resistant and anti-bacterial properties depend on achieving the correct film build, so under-coating compromises exactly what you are paying for. Clean equipment with water immediately after use.
Choosing Your ICI Dulux Interior Paint
Saify Paint House stocks the complete Dulux interior range, and the right choice depends on how the room is used.
Easycare is the practical specification — built for walls that get touched, marked, and cleaned regularly. The right choice for family homes, children’s rooms, and high-traffic areas.
ICI Dulux Pentalite Classic is the trusted everyday option, offering excellent coverage and a smooth finish at a more accessible price.
For rooms where finish quality leads, the Ambiance VT collection delivers premium matt, pearl, and gloss options with greater colour depth.
Visit either DHA store for the full colour shade card and free colour consultation from our team.
Buy ICI Dulux Easycare in Karachi
ICI Dulux Easycare is available at both Saify Paint House locations in DHA Karachi — Shop #2, Plot 31-E, 7th Street, Badar Commercial, DHA Phase 5, and Shop #2, Al Raheem Center, Main Gizri, opposite Mubarak Masjid. As an authorized ICI Dulux Paints dealer in Karachi, we stock the complete Dulux range with immediate availability.
Our team can advise on shade selection, surface preparation, and quantity estimation for your project. For pricing across all pack sizes, bulk rates for contractors, or expert advice, message us on WhatsApp or call 0333-5843610.
